One part of personal training that I'm not fond of is the business side/marketing/sales side. I realize that marketing is an important part to any business, but my joy is meeting with my clients and helping them transform their bodies.
Anyway... I posed this situation to my friend Derrick over at Branding Strategy Insider . What I told him is that I don't have a specific brand.
Each client poses special concerns and each has specific goals, so rather than say one specific type of training will solve their problem I tailor the program specifically for them. This is a great benefit to the client because he or she will receive only what is necessary and what is most efficient in her particular case.
For some clients I use an aggressive style of training such as the CrossFit model, with others I use a more gentle approach. One size does not fit all.
As a consumer, you may want to investigate when a person claims that his way is the only way to achieve results.
In the meantime...I remain the trainer without a brand.